Setting up a website is an important part of establishing an online presence for your company, and registering a domain name is a critical part of this process. Domain names help customers find your business and give you a central location that you can link to when advertising your company. Learn what a domain name is and how to decide on one that will contribute to your company’s success and branding.

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Even companies that do most of their business in-person should have a domain name to help establish and protect their brand and online presence. Domain names are the access point for your website, giving customers a simple way to learn more about your company. If you don’t claim your business’s name as a domain name online, someone else may be able to purchase it, possibly confusing your customers.

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